Sail Table by Design By Them Makes Its Mark on Dezeen Showroom
The world of contemporary furniture design has welcomed a compelling new addition: the Sail table, created by acclaimed designer Tom Fereday for Australian furniture brand Design By Them. The piece has earned a coveted spot among seven new products recently highlighted on Dezeen Showroom, one of the most respected platforms for discovering premium design products from around the globe. The recognition signals not only the quality of the Sail table as a standalone object, but also the continued rise of Australian design on the international stage.
For design enthusiasts, interior architects, and anyone searching for furniture that balances sculptural beauty with everyday function, the Sail table represents exactly the kind of considered, forward-thinking work that defines the best of contemporary design. Its appearance on Dezeen Showroom places it in excellent company and introduces it to a global audience hungry for pieces that transcend the ordinary.
Who Is Tom Fereday?
Tom Fereday is one of Australia's most celebrated product and furniture designers. Known for his ability to distil complex ideas into clean, refined forms, Fereday has built a reputation for work that feels both timeless and deeply rooted in its cultural and material context. His collaborations with leading Australian and international brands have produced a consistent body of work that speaks to a generation of consumers who value craft, restraint, and intelligent manufacturing.
His ongoing relationship with Design By Them has proven particularly fruitful. The Sydney-based brand, founded with a mission to champion quality design made accessible, provides Fereday with a platform that aligns closely with his design philosophy. Together, they have produced pieces that resonate with a broad audience while never compromising on the integrity of the design process.
Design By Them: A Brand Built on Considered Craftsmanship
Design By Them has steadily built its reputation as one of Australia's most exciting furniture and lighting brands. The company works exclusively with designers who share its commitment to longevity, both in terms of material durability and aesthetic relevance. Rather than chasing seasonal trends, Design By Them invests in pieces that earn their place in a home or commercial space for years, even decades.
The brand's philosophy is reflected in every product it releases, and the Sail table is no exception. From the choice of materials to the refinement of proportions, each decision in the design process is made with a long-term vision in mind. This approach has earned Design By Them recognition not just in Australia, but across the global design community, as evidenced by its growing presence on platforms like Dezeen Showroom.
The Sail Table: Form, Function, and a Sense of Movement
The name "Sail" is not incidental. Tom Fereday has drawn on the visual language of sailing and nautical engineering to create a table that feels both grounded and dynamic. The design captures a sense of movement and tension in its structure, evoking the taut, curving geometry of a sail catching the wind. Yet despite this expressive ambition, the table remains entirely practical and suitable for a wide range of residential and commercial interiors.
At its core, the Sail table is a study in structural elegance. The relationship between its tabletop and its base is carefully considered to create visual lightness without sacrificing stability. The form invites the eye to travel across its surfaces, discovering subtle shifts in angle and proportion that reward close inspection. This is furniture designed to be lived with — to look different as the light changes throughout the day, and to feel increasingly familiar and cherished over time.
- Sculptural base inspired by nautical geometry and the tension of a sail in motion
- Clean, refined tabletop proportions suitable for both dining and working environments
- Material choices that reflect Design By Them's commitment to durability and sustainability
- A versatile aesthetic that bridges residential and commercial interior applications
- Designed to complement a wide range of seating, from upholstered dining chairs to more minimal stools
Why Dezeen Showroom Recognition Matters
Being featured on Dezeen Showroom is a meaningful milestone for any design brand. Dezeen is widely regarded as one of the world's leading architecture and design publications, and its Showroom platform functions as a curated marketplace where only products meeting a high standard of design quality are presented to an engaged, discerning global audience. For Design By Them and Tom Fereday, this recognition affirms the international relevance of their collaboration and introduces the Sail table to architects, interior designers, and design-conscious consumers far beyond Australian shores.
The fact that the Sail table is listed alongside six other new products in a single editorial moment also speaks to the vitality of the current design landscape. Dezeen Showroom regularly identifies emerging trends and brings together products that collectively define where contemporary design is heading. The Sail table's inclusion in such a roundup positions it as a product that is not just well-made, but genuinely relevant to the conversations shaping interiors in 2026.
Contemporary Furniture Design in 2026: What the Sail Table Represents
The broader context in which the Sail table emerges is one of renewed appreciation for furniture that prioritises meaning over novelty. As consumers become increasingly aware of the environmental and emotional costs of disposable design, there is growing demand for pieces that are built to last and designed to be loved. Tom Fereday and Design By Them have consistently positioned themselves within this movement, and the Sail table is perhaps their clearest statement yet.
In an era when many furniture brands default to safe, derivative forms, the Sail table takes a confident creative risk. It draws from a rich visual vocabulary — maritime engineering, structural tension, organic curve — and translates these references into something entirely contemporary and commercially viable. It is the kind of piece that elevates a room not through ostentation, but through quiet, assured originality.
Where to Find the Sail Table
The Sail table by Tom Fereday for Design By Them is available to explore and purchase through Dezeen Showroom, where full product specifications, material options, and contact details for the brand are provided. Interior designers and architects seeking to specify the piece for commercial or hospitality projects are encouraged to reach out to Design By Them directly for trade pricing and lead time information.
Whether you are furnishing a private dining room, a contemporary office breakout space, or a hospitality environment that demands both beauty and resilience, the Sail table deserves serious consideration. Its arrival on the international design stage — announced through Dezeen Showroom — marks a moment worth paying attention to for anyone who cares about the future of furniture design.